Social Psychology Network

Maintained by Scott Plous, Wesleyan University

David D. Simpson

David D. Simpson

After coming to Carroll University, I completed my doctoral dissertation work and continued collaborative research related to my dissertation with Dr. Thomas M. Ostrom (Ohio State University) and Dr. John Pryor (University of Notre Dame). I also spent several years developing data analysis and computer resources for the (then called) Carroll College Psychology Department and serving as an informal consultant to students, faculty, staff, and administrators in the design, administering, and analysis of experiments and surveys.

Over the course of the past forty years my research interests have focused on impression formation, the "Mozart effect," and subliminal perception. I have been especially interested in investigating the usefulness of learning tools such as blogs, podcasts, wikis, self-publishing software and other social media applications. Most recently, as I approach retirement, I have refocused my research interests on aging and brain fitness.

Primary Interests:

  • Applied Social Psychology
  • Attitudes and Beliefs
  • Communication, Language
  • Culture and Ethnicity
  • Ethics and Morality
  • Health Psychology
  • Internet and Virtual Psychology
  • Person Perception
  • Personality, Individual Differences
  • Persuasion, Social Influence
  • Prejudice and Stereotyping
  • Social Cognition

Research Group or Laboratory:

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Courses Taught:

  • Experimental Social Psychology
  • Introductory Psychology
  • Psychological Testing and Assessment
  • Research Seminar
  • Statistics and Experimental Design
  • The Psychology of Happiness

David D. Simpson
Psychology Program
Carroll University
100 North East Avenue
Waukesha, Wisconsin 53186
United States

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